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Need Directions? Downtown Worcester Wayfinding Maps Now Installed

By Patrick Sargent | August 3, 2022
Last Updated: August 3, 2022

WORCESTER – The Downtown Worcester Business Improvement District finished installing wayfinding maps this week in the downtown area.

Downtown Worcester BID received a $75,000 grant this spring from the Massachusetts Office of Travel and Tourism to cover the costs of the maps.

August 3, 2022
A wayfinding QR code at the corner of Portland Street and Federal Street/Patrick Sargent for

The wayfinding program includes about 50 sidewalk and storefront window decals in a variety of shapes and sizes to direct visitors to downtown restaurants, retail, and cultural destinations with QR codes linking to the BID’s website, providing information about destinations and activities occurring downtown.

Signage can be seen at nearly 30 locations, including the Denholm building, the Hanover Theatre, the JMAC and others throughout the BID area between Myrtle Street, Foster Street, Main Street and Francis J. McGrath Boulevard.

About 22 more teardrop-shaped sidewalk decals highlighting restaurants and other downtown attractions will be installed soon.

The decals are part of a pilot project and will be in place for three to six months to test the decals’ durability to see if they will stay up in the winter.


Lead image: Downtown Worcester BID wayfinding decal at The Grid District Apartments/Patrick Sargent for

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