Do you have a reason to workout and get healthy?  

This may seem like a silly question, but many people do not have a good enough reason to put their health first.  Maybe they feel healthy enough, and feel good enough each day, so working out is not at the top of their agenda.

I am not saying that you have to do Crossfit everyday or vigorous exercise programs of any kind.  Walking your dog a few days a week, doing some stretches to keep you flexible, or yoga can do the job.  

I am going to share some tips/advice that can help you see the benefits and importance of getting a sweat in, and why it is so important.   

  1. Our bodies were made to move.  From the beginning of time, our ancient ancestors were running around finding food to feed their families while some of them worked all day in the field.  No one was sitting around all day.
  2. When we do not move, we risk a decrease in skeletal muscle mass.  
  3. People who engage in more physical activity are less likely to develop coronary heart disease.
  4. Physical inactivity is linked to high blood pressure, obesity, anxiety, and depression.

Do any of these get you scared?  The list goes on and I know people are busy, but nothing is more important than our health.  Without it, we have nothing, so why not try to improve it in any way we can, before it is too late?  

One of my favorite sayings is, “You can take charge of your health now, and spend a little money on a gym membership, a trainer, or finding a program online.  Or, you can pay the health insurance companies/doctors later for medicine that you might have been able to escape from, had you taken care of yourself better.”

I prefer to try to take care of myself as best as I can for as long as I can, don’t you?  

Here are a few ways to add more physical activity to your day if you are not able to get to a gym at the moment:

  1. Park your car as far away from your destination and walk
  2. Take the stairs as many times as you can in a day, walk up and down your own stairs at home a few times a day to get your heart rate up.
  3. Get outside and go for a walk.  If you are sitting at a desk all day for work, make sure you get up every half hour and just move.  Set a timer if you need to as a reminder.

These small actions can make a difference to your health, so find your reason why you should workout and become a healthier version of yourself.  Maybe it is for your children, or you don’t want to feel short of breath walking up a flight a stairs. The only way to get better at anything is to practice.  Start with baby steps and plan ahead. Nothing gets done without a plan.

If you are looking for some great programs, please check out my website.  New ones are beginning soon and I am so excited to help you reach your goals in any way I can.  

Find your reason, and follow through with your plan of action.  I promise you will feel better in a few short weeks. If you have any health questions or concerns, please email me anytime.



Many people wake up each day without a plan and by the end of the day, they do not feel accomplished.  It’s no wonder so many of us are behind on tasks, have a list that keeps accumulating more things to do, can’t get to the gym because there is no time, and so on.  This is so exhausting and it causes stress.  My belief is, without routine and commitment, you will never get ahead.  

Routines take the decision making out of the process.  For example, I take my workout clothes out each night so I don’t give myself a chance to not get to the gym.  This ensures I never talk myself out of it.  Once I see the clothes and get dressed, there is no going back.  I have made this my daily routine and a habit that feels so natural over the years.

Whether you want to workout each day, or eat clean meals each week, you have to plan ahead and make it happen.

As a fitness and health coach, I guide all my clients to start the day with a grateful attitude, no matter what the circumstances are.  There is always something to be thankful for.  Next, I suggest eating a clean breakfast so you feel satiated and full.  No empty calories here to start the day such as bagels, donuts, pastries, etc.  You will not only feel hungry in 1 hourafter eating them, you will actually crave more sugar and it can be a dangerous slippery slope in the wrong direction.  Incorporating these few small things each day into your routine, can set you up for great success for the rest of your day.   

The first thing you need to do is decide what is most important to you.  Is it getting on a work out schedule?  Preparing meals and eating cleaner to feel better? Getting to work on time each day?  To answer the first 2, I advise my clients that cannot make it to the gym to do a workout program at home (my 8 Week Reset is a great start!).  I also recommend a great meal prep service to those that don’t have much time to cook.  It is called You can use my code KT514.  

Here are a few of my favorite “routines” that you can start doing too.

When I am  grocery shopping, the first thing I do is look at the nutrition label and ingredients on back of any food product.  I look for hidden sugars and words I cannot understand or pronounce.  

I always put the product back if that happens.  

I set my alarm every night and get myself to the gym early because that is how I love to start my day.  If you are a night person, set a reminder in your phone of what time you will be at your gym “appointment”, because that is exactly what it is.  

Are you content with your daily routine, or do you need to adjust it to accomplish more in your days?  It is something we all need to think about.  If you are not content, make 1 positive change starting today that will help you feel accomplished by the end of the day.  Forming great habits lead people into having fulfilled daily routines.  



If you are alive and breathing right now, you have probably heard that sugar is bad for you, correct?  

I believe it is safe to say that a no sugar diet is a great idea for many health reasons.  

To backup my statement, I am going to give you some reasons why sugar is causing so many health issues, yet we can’t stop eating it. And why are we so addicted to it?  We all probably know deep down that it is bad for us, but not enough to give up our “cream and sugar” in our coffee because it’s just a little bit, or we can’t give up that donut, or just one cookie the office brought in, one soda a day….and the list goes on.  

We need some serious convincing, don’t we?  

I think we have brainwashed ourselves into thinking that “If I am only having one piece of candy or only one bite” or “I am only using a tiny amount in my coffee”, then it is OK.  The problem is you are still eating sugar and the side effects it is causing in your body are numerous.  It is also killing our metabolisms!  

Researchers have found that sugar affects the dopamine receptors in our brain the same way that drugs like cocaine and heroin do.  It is a fact that the withdrawal from sugar is often much like the withdrawal from those drugs.  Have you ever tried to stop eating sugar cold turkey and found you are getting headaches?  That is called withdrawal.  

Think about it like this, once you have added a “drug” to your diet everyday, your brain can become dependent on it even if you want to stop.  I know it is extremely hard to avoid sugar altogether, but my goal for you is to become more knowledgeable about it so you can make better choices when you are grocery shopping or reaching for a snack.  

The media and TV commercials are so enticing when it comes to snack foods such as cookies, donuts, candy, that it’s no wonder people get confused of what is good and what is bad.    I can understand why it is so hard to not want to buy these products, especially for children.  They see a commercial and immediately their eyes light up and ask you to buy whatever it is they are selling.  We are fighting a war with the food industry, but it is up to us to become more knowledgeable about it and learn why it is making us obese and causing certain problems in our health.  

Researchers have also found that an addiction to sugar creates an increase in the consumption of it.  Why do you think you crave more, even after eating a little of it?  Once the brain gets used to having a certain amount, it wants to feel the same feelings, so it needs more.  

The more addicted to sugar we become, once we try to take it away, our brain gets angry and wants it back, which causes most of us to cave in.  Processed sugar wreaks so much havoc on our bodies and spikes insulin levels which forces the body to store unwanted fat.  If you are having trouble losing weight and getting frustrated because you are not getting the results you always wanted, maybe you should try cutting back on the sugar.  I suggest always reading nutrition labels, but most importantly, read the ingredient list.  There are hidden sugars like corn syrup, fructose, and  artificial sweeteners.  If you do not know how to pronounce something, chances are it is not a real food anyways or can be a form of sugar with a different name.  

A better alternative to a sweet tooth is having a small piece of fruit at the time, or making some healthy protein desserts that can also be fat burning.  Another suggestion is to try using extracts in your coffee and replace fruit filled yogurts with them too.  They add flavor with a tiny amount.  Don’t forget to check those drinks that make claims to be healthy, but are loaded with sugar and sodium.  

I know sugar is here to stay, so I am not trying to get you depressed by saying you can never have it again.  I would never want you to miss that birthday cake when it comes around!  I want you to thrive in life and not feel the terrible side effects that sugar can cause.  Cut back and do more research on your own.  Knowledge is power and helps us make better decisions when we know more.  Do yourself and your family a favor by being the leader in your homes and helping everyone else make better food choices.  When it comes down to it, we all want to feel happy and healthy, right?  Now, it’s up to you!!  

Monday, March 5, begins my Eight- Week Reset Program which dives into various nutrition methods with weekly videos and lessons about diet and nutrition, and how to reset the metabolism for good so your body can work the way it is suppose to.  Don’t miss the opportunity to be a part of this amazing tribe of women from all over working together.  Workouts are included which can be done at home or in the gym with video instruction as well.  I hope to see you there!  Message me on Facebook at Kelley Tyan or email me from my website.  

Cheers to finding the right balance!



How are your New Year’s resolutions going for you? Are you sticking to any of them or did you even make any?

It’s OK if you aren’t on track or didn’t even start yet, but February is another month closer to May which means tanks, shorts, and less clothes!!

One of my favorite quotes my mother taught me growing up (which I never paid attention to as a kid) was, “Don’t put off today what you can do tomorrow, because tomorrow may never come.”

I understand now exactly what that means and — in a fitness sense — it means for me to lead a healthy lifestyle and be strong everyday, not putting it off and having regrets.

We should not be striving for perfection in our fitness lives, we should be striving to be just a little better every day than we were the day before. Perfection does NOT exist in anything, especially when you are trying to be healthy, because there will be days when you “fall off” and that is extremely normal. There are certain months in the year where we celebrate holidays and birthdays which lead to overeating and not choosing the best foods. Again, that is OK as long as you get back on track and not fall down the slippery slope.
Everyday can be a struggle of trying to keep our health goals at the top of the list because we have children, work, and other responsibilities that can sometimes leave no time. I get it. I also get that there is no better feeling than being healthy and feeling great day to day.

Which is greater in the end? Making time or making an excuse of why you can’t get to the gym or can’t plan healthy meals for the week? Doing this consistently creates habits and therefore, happiness is always the outcome, isn’t it? Don’t you feel so good after completing a great workout or eating clean for a day or 2? It feels like an accomplishment and it should!

If you have not been on track yet in 2018, now is your time to start. It’s never too late. I suggest writing out a few goals that are achievable for you. Don’t choose something that is too hard to achieve or you will not stick to it. There is one thing for certain: time does not stop for anyone, so we must make good choices each day to feel good! If you don’t plan ahead, nothing will get done and that is a fact. You will find yourself at the fast food drive thru window trying to order something somewhat healthy, then feel miserable after. You don’t need to do that anymore! Making time for yourself should not make you feel guilty, it will bring happiness at the end of the day.

Try setting your alarm earlier a few days a week and get to my Bootcamp at 5:15 AM if you are a woman! If not, you can do an at home workout in under 30 minutes and you don’t have to leave your house. Remember, no-one is going to do things for you, you are in charge of your own health.

I absolutely love working out first thing in the morning and here a few reasons why:

Exercise increases mental acuity so you will get the boost of brainpower that will last all morning!

Exercise is known to lead to a higher quality of sleep so you will feel better after waking up and possibly require less sleep if you wake up earlier and get on a schedule.

You will discover that early morning exercise will help regulate your appetite for the day and you may be so proud of yourself that you will want to choose healthier food options.

Lastly, if you get into the habit of waking up earlier than most people, you will feel extremely accomplished knowing you got in a great sweat before your day starts and most people aren’t even awake. You will leave feeling refreshed and your mind will be more clear to start the day.

My Bootcamp is my sacred place and although waking up at 4:30 AM is not my favorite thing to do, knowing there are amazing women to see in the morning working hard is my motivation. Get yourself into a new routine or try a new method, if the one you are doing is not working.

For all the ladies out there, March 5 begins my next 8 Week Reset Program. It is providing women from all over the country the most amazing results. My focus is teaching you how to get your own body into fat burning mode for good along with providing workouts and full video instructions.

We are all different and what works for one person, may not work for you. This program allows you to find your ONE that will work.

Make sure to follow me on Facebook and Instagram @kelleytyan and please do something to make yourself feel proud this week. This is your time!

WORCESTER – A health assessment survey for Worcester residents was released on Tuesday, Jan. 16 to get input on key issues that affect community members’ health.

The Worcester Division of Public Health, Fallon Health and UMass Memorial Health Care are asking community members to participate in the 2018 Greater Worcester Community Health Assessment (CHA) Survey.

The survey is conducted every three years — with the last time being in 2015  — and according to the City of Worcester, “has played a vital role in addressing health needs” in Worcester and Worcester County.

Click on the link here to take the survey:

The average cost per smoker in Massachusetts each year is $43,319, according to a new report from the data experts at Wallethub.

The report – The Real Cost of Smoking by State – shows that smokers in Massachusetts pay the second most in the United States (only behind New York) for cigarettes and tobacco products per year and over the course of a lifetime — which totals more than $2.2 million.

Wallethub calculated the potential monetary losses — including both the lifetime and annual cost of a cigarette pack per day, health care expenditures, income losses and other costs — brought on by smoking and exposure to secondhand smoke.

To see where Massachusetts compared to other states, scroll the map below:


Source: WalletHub

As we think about the issues we struggle with as a society, especially the current opioid epidemic, we reflect this holiday season on how and why we arrived at such a place. We are all too familiar with our loved ones overdosing and the ensuing death toll. We are keenly aware of the struggles the people who suffer from substance use disorders experience when seeking treatment. We have placed the blame on nefarious figures, but the root causes and the issues aren’t all that different from the problems of the past.

People seek pleasure, relief, and comfort through substance use, whether it be alcohol, drugs, food, gambling, sex, shopping, etc.  The drug use and compulsive behaviors previously mentioned provide some sort of relief, albeit temporary, and offer a respite from their current discomfort.  

We know more now than ever before about the brain and its functioning, how drugs and compulsive behaviors affect our brain chemistry, and produce the euphoria and escape sought by those in distress, bored, or simply looking for thrills.  We can understand the mechanisms of the drugs, their effects, their power, and their related behaviors, but what continually eludes us as a society is “why”. Despite all the negative consequences, often life ending, we continue to consume more and more of these harmful substances, and exhibit even riskier behavior.

We look to find hope in a brighter tomorrow, despite the present overcast skies.   

After 30 years of working in drug and alcohol treatment, it occurs to us that working toward prevention and early intervention is where we need to focus more of our efforts and resources.  There is an old parable about a small bucolic village with a beautiful river running through it.  The story goes something like this. On one bright sunny morning, without warning lifeless bodies started to appear floating downstream.  The villagers all ran to the river to try to rescue these young beings.  As the good townspeople frantically tried to save these young lives, they realized that their efforts though heroic were not saving nearly enough of these young adults.  After a few grueling and heartbreaking hours, the villagers noticed a that few people had stopped helping and started to turn away.  Somewhat bewildered they yelled “where are you going, we need all the help we can get.” Those running said, “we’re going upstream to see where these lost souls are coming from.”   

We have been pulling bodies out of the stream for a long time now, work which is difficult, stressful, tiring, and frustrating.  Especially when we seem to be losing more than we save. We believe that we should put more of our focus “upstream”, to understand why so many individuals among us seek relief, entertainment, or social connection with substances, and risky behavior.  Our fear is that if we don’t resolve the source of the problem, we will always be watching our loved ones floating down the river.  

When should that help begin? How far upstream do we go? In broad terms we must embrace and practice the South African term “Ubuntu” or “humanity towards others”, a phrase that is often used in a more philosophical sense to mean “the belief in a universal bond of sharing that connects all humanity”.

In research done by the Noble Prize winner James Heckman, Director of the Center for the Economics of Human Development, and echoed by Bessel Van der Kolk, MD, Boston Center for Trauma, we find that in today’s world one’s zip code rather than one’s genetic code is a more reliable determinant for having a safe and healthy life. Trauma and its antecedent social ills such as poverty, discrimination, violence, poor housing, community disruption and lack of opportunity are seen to be the major contributors of the epidemic. If we look at some sobering statistics, since 2001, more Americans have died at the hands of their partners or family members than the wars of Iraq and Afghanistan; American women are twice as likely to suffer domestic violence as breast cancer; and the American Academy of Pediatrics estimates that firearms kill twice as many children as cancer, we may discover the real culprit for our nation’s insatiable drug seeking behavior, and an opportunity to effect real change

Recent research suggests that our most pressing Public Health Crisis can be found in the ‘Pair of Aces’ depiction of the results of the Adverse Childhood Experiences study and the Adverse Community Environments, often considered the soil in which children’s lives are rooted.

As children develop and grow into adolescents, they are exposed to all that life offers, including stress, relationships, societal norms and practices, uncomfortable feelings and having to manage those feelings. For those whose lives intersect with exposure to divorce, homelessness, domestic violence, physical and emotion neglect, a mechanism for healing needs to take place early in the developmental stages. We also know from practical experience that mental health issues, attachment disorder, and trauma all have strong correlations to substance use disorders and surface as the predominant co-occurring issues and most difficult to treat.

Reaching our children while they are in school and talking with them about emotions, relationships, life’s challenges and healthy coping methods to help them manage what lies ahead is an important step in preparing our youth to meet the allure of alcohol, drugs, or other harmful practices.  It’s happening in places which have been previously considered “off limits”, like our public-school system.  Credit should be given to the administration of the Worcester Public School system. Over the past few years, new ideas beyond the teaching of math and science have emerged. Our public-school system is now educating children (and faculty/administrators) about bullying and drug awareness, skills that will help them navigate the difficult parts of life without seeking out the comfort of drugs, alcohol, or unhealthy behaviors.

While noteworthy, these initiatives are the beginning of what must become a national commitment to face the undeniable truth that trauma and its antecedents is our most urgent public health issue. “It is not the strongest of the species that survive, nor the most intelligent, but the one most responsive to change.” -Charles Darwin


The Worcester community has a long history of supporting people struggling with substance use disorders.

Within the city limits, inpatient treatment programs like Adcare Hospital, Community Healthlink (CHL), and the Washburn House provide detoxification services to the adult (18+) population, while Community Healthlink’s Motivating Youth Recovery provides inpatient detoxification services to adolescents.

The continuum of care then moves to Rehab (Adcare Hospital) or Clinical Stabilization Services (CSS) (Washburn House, Passages) which have a higher intensity of clinical involvement and then to residential programs or halfway houses like Linda Fay Griffin House, Channing House, Beryl’s House, Crozier House, and Hector Reyes House, which rely heavily on recovery oriented systems of care and the ensuing social aspects for reintegration into a life of purpose and fulfillment.

The preceding levels of care represent the gamut of medically managed and monitored, clinically managed and monitored treatment options, and all serve the fundamental purpose of keeping people in an environment that is safe and a stepping stone into recovery.

Although their corporate offices are in Westborough, Spectrum Health Systems has been a mainstay serving the addict population in the city by providing inpatient, residential, and outpatient methadone clinic services. Other neighboring providers are Independence Hall a clinical stabilization service (CSS) in Shrewsbury that is run by Veterans, Inc whose headquarters are on Grove St in Worcester and located on the grounds of the former Calvary Retreat Center on South St., and Recovery Centers of America (detoxification and CSS) in Westminster to the north.

Equally important to having this robust continuum of care is access. The No Wrong Door policy states that no one seeking treatment can be denied services without being helped to a facility that can appropriately meet their needs. It is a common misconception that you must use to be admitted into treatment. The policy states “you cannot be denied admission based only on the results of a drug screen.” The practical translation being “don’t let a facility or a loved one tell you that they have to be high to get admitted.”

In the last year, a Drug Court in the Worcester District Court System is providing substance abuse intervention in lieu of incarceration for offenders appearing before the court for drug related misdemeanors. Keeping people out of jail through participation in the Drug Court is a priority and it shows promising results especially if there is motivation to stay in treatment and remain clean and sober.

Many individuals seeking help for the first time from their substance use disorders can often start with a Day Treatment program or in early intervention cases perhaps out-patient counseling is the most appropriate level of care. Many non-profit and private agencies provide these services. For a directory of those agencies in the Worcester area, there is a free “Massachusetts Substance Use Helpline” number to call (1-800-327-5050) where a caring, trained Specialist will help you understand the treatment system and your options. For those who use the internet as their preferred method of communication, these identical services can be found at

Washburn House clients are working to recover from drug and alcohol addictions

Recovery management is a philosophy, promoted by the state of Massachusetts and endorsed by leading recovery advocates, of organizing addiction treatment and recovery support services to enhance pre-recovery engagement, recovery initiation, long-term recovery maintenance, and the quality of personal/family life in long-term recovery.

This philosophy is clearly evidenced by the city’s involvement and support of the recovery high school. Teenagers experiencing substance use issues who want to continue their education in a therapeutic environment may opt for the Rockdale Recovery High School.  This Grade 9-12 School specifically enrolls youngsters that would benefit from a safe and supportive high school environment with a dual focus of academic excellence and recovery support. The only requirement for admission in the Recovery High School is a diagnosis of a Substance Use Disorder and a strong desire to drug free recovery. The phone number at the High School is (508) 538-9102. The Principal’s name is Mary Ellen McGorry.

As part of the much-needed efforts to help stem the tide of the state’s opioid epidemic, legislation relative to substance use, treatment, education, and prevention (STEP Act) was enacted in March 2016 and signed by Governor Baker to be implemented annually in two school grades throughout every public-school district. This drug prevention program called “Screening, Brief Intervention, and Referral to Treatment “(SBIRT) will be starting this year in the Worcester Public Schools. Every 7th and 9th grade student will be administered a drug screening to begin a structured conversation to promote prevention and to identify early risk factors for substance use in middle and high school students. Follow-up referral to treatment will also be offered to any student who is deemed high-risk for a substance use disorder based on their answers to the screening.

With the recent passage of the Recreational Marijuana Law in Massachusetts, there is grave concern by many worried parties that youth will want to experiment with the widely accepted gateway drug. Some recent statistics out of Colorado, the nation’s first state to legalize recreational use in 2012 that show past month use of marijuana among 12-17-year olds have increased from 9.82 percent to 12.56 percent, and marijuana related emergency room visits by teens have more than quadrupled, highlight some troubling and unintended consequences, lending credence to the cries for heightened awareness.

With such a complex landscape, it’s little wonder that city residents and officials must band together and embody the words of Mother Teresa “What I do you cannot do; but what you do, I cannot do. The needs are great, and none of us, including me, ever do great things. But we can all do small things, with great love, and together we can do something wonderful.”

As the holidays are approaching fast, I know most of you are already thinking about those New Years resolutions of how you can be better and healthier next year, right?  

For those that haven’t thought of any yet, I am challenging you to make a new one and really commit to it.  I know what you are thinking to yourself right now, “There are just too many resolutions I need to make, so forget it.”  I understand that this time of year can be extremely overwhelming and you may want to run away at times.  I can assure you that I feel the same way sometimes!  It’s okay, and you are normal.  I also want to tell you that the more you put off making those positive and impactful changes in your life, the more they will slip away and you will be even more behind in reaching your goals.  

If you have ever thought about losing weight or always wanted to try that fitness class, but haven’t yet, now is your chance to commit and make the time to do it.  2018 is around the corner and even though it is so cliche to say, time waits for no-one and life is short, you are blessed enough right now to have another New Year ahead to not only be interested in accomplishing something for yourself and your health, but now you can follow through and commit for once.

To make a quality change, you have to plan ahead and put the time in.  I understand we all want a quick fix, but in reality, that doesn’t exist if something is worth it.  The more time you put into something that you want, the more results you will get.  I remember when I first started learning about clean eating and did not know a thing about what that meant.  I had to commit myself to reading, taking classes, and researching everything and anything I could in books and online so I could use my knowledge to help others.  

I went from being extremely interested in learning,  to making a full commitment because I knew that fitness and health was my passion and calling.  Whatever you are striving for or want to make some positive changes, you have to become fully committed or it will never happen for you.  Think about losing weight.  How many times have you “tried” to lose weight, but fell off the wagon?  Was it because you were interested in losing the weight but couldn’t commit day in and day out?   

You might be asking yourself, “Why do I always do this to myself?”  The reason is that you did not have a plan in place and a commitment to go with it.  There is a big difference in being interested or committed.  I want you to decide which one you are and what it is you are going to make happen in the New Year.  Commit to yourself, to your goals, or to your family.    As a fitness and health coach, I can also hold you accountable with my new 8 Week Reset and Recharge  program launching January 1st.  Do you have what it takes to finally make the commitment you always wanted to make to live a healthier life?

Whether you want to change your physique or change your life, you will never see improvement if you stay in your comfort zone.  I am a firm believer in the saying, “if it doesn’t challenge you, it won’t change you.” Are you ready to take on a new challenge and become fully committed?    If so, I want to hear from you in the comments below or message me on social media.  Facebook Kelley Tyan or Instagram @kelleytyan.  I believe we all need a tribe to back us up. So what are you waiting for?  The New Year is coming, start preparing now!



The United States Attorney’s Office and the DEA’s New England Field Division have announced the launch of a state-wide opioid abuse prevention campaign — #ResistTheRisk — to educate the public and spark conversation about the dangers and consequences of abusing, selling and sharing prescription opioids.

Washburn House clients are working to recover from drug and alcohol addictions

“The goal of this campaign is to remind people about the dangers of abusing, selling and sharing opioids, including prescription pain pills.  Misusing prescription drugs is risky and illegal.  We must do more to deter people from misusing opioids, and we hope that increasing awareness will help people make better choices – to resist the risk,” said Acting U.S. Attorney William D. Weinreb.

The #ResistTheRisk campaign will utilize a multi-media strategy including print designs on MBTA subway lines and buses, and buses operated by Southeastern Regional Transit Authority and the Greater Attleboro Taunton Regional Transit Authority. Also, the U.S. Attorney’s Office will engage in direct outreach with youth and will use online marketing.

“The DEA believes that a critical component to its role as the nation’s lead drug law enforcement agency is reducing the demand for drugs,” said Drug Enforcement Administration Special Agent in Charge Michael J. Ferguson.

“Opioid abuse is rampant in Massachusetts and throughout New England and many times the abuse of prescription opioids is a gateway to heroin and fentanyl addiction. DEA is proud to collaborate with the U.S. Attorney’s Office on this campaign to encourage conversation and raise awareness about the dangers and consequences associated with the abuse of opioids,” Ferguson added.