Massport to Launch $300k Marketing Campaign for Worcester Airport

Massport to Launch $300k Marketing Campaign for Worcester Airport 1
Massport to Launch $300k Marketing Campaign for Worcester Airport 2

WESTBOROUGH – In an effort to attract future passengers to airlines at Worcester Regional Airport (ORH), Massport announced on Friday that it will be launching a $300,00 marketing campaign this year targeting the three million residents in the Central Mass. and MetroWest areas.

“The Worcester Regional Airport provides convenient and reliable access to the businesses and universities in the region and connects Central Massachusetts’ local economy to the global economy,” said Lt. Governor Karyn Polito.“Massport’s new marketing initiative will help promote Worcester Regional Airport as a resource and an option for potential passengers across the Commonwealth.”

The marketing campaign will include billboards and social media ads intended to drive awareness about the airport’s ease of use, affordable parking options, connections and flight offerings that can benefit business commuters and leisure travelers.

According to Massport Acting CEO John Pranckevicus, the goal of the marketing campaign is to double the number of passengers going through Worcester to 400,000 annually by 2024.

Pranckevicus said, “We believe this is achievable with the help of the business community in the MetroWest and Central Massachusetts. We’ve heard from our satisfied passengers on why they choose to fly out of Worcester. We want to make sure they keep coming back and invite others to fly Worcester. We also want to thank Delta Air Lines for the ticket giveaway and their commitment to serving this region.”

Worcester Airport offers a modern, spacious terminal, easy curbside drop-off and pick-up, free WiFi, full service food and beverage concessions, and $7 daily or $42 weekly parking. The airport opened in 1946 and has been providing commercial aviation services in Worcester for over 70 years.

“Thanks to our partnership with Massport, Congressman Jim McGovern, and the Baker-Polito Administration, we’ve added more commercial airline service to Worcester’s resume,” said Worcester City Manager Edward M. Augustus, Jr. “The recent success of Worcester Regional Airport has really gone hand in hand with the overall resurgence of our city.”

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    Patrick Sargent is the founder and lead reporter for He was born and raised on Grafton Hill and is a graduate of Holy Name high school and Worcester State University. Over the past two years, he worked as a contributing reporter for the Worcester Sun. Previous to that, over the course of several years, he had stints with GoLocalWorcester, Worcester Magazine, the Leominster Champion and Fitchburg Pride. He is the owner of Sargent Media, LLC and can be contacted at [email protected] or 774-232-1223.