For hard seltzer fans flying to and from Worcester, here’s some good news.
On Thursday, Truly Hard Seltzer announced a partnership with JetBlue to be the first hard seltzer available to drinkers and travelers at 35,000 feet.
“We couldn’t be more excited to be the first hard seltzer available at 35,000 feet and bring refreshment to the skies,” said Lesya Lysyj, CMO of The Boston Beer Company. “Just like JetBlue, Truly is always looking for ways to innovate, push the status quo and deliver more of what drinkers and customers want, and we can’t think of a better partner for Truly’s first flight.”
Beginning this month, JetBlue will begin serving cans of Truly Wild Berry — hard seltzer with flavors of strawberries, raspberries, and blackberries.
“We are constantly listening to our customers and diversifying our inflight offerings to make sure we’re making the products they love on the ground available to them in the skies,” notes Mariya Stoyanova, director of product development at JetBlue. “Bringing Truly Hard Seltzer on board is another fun way to deliver on our promise of providing a preferred customer experience with our partners at The Boston Beer Company.”
ThisWeekinWorcester.com previously reported that JetBlue flights are available for booking through Tuesday, September 8, 2020 — meaning your “hard seltzer summer 2020” can be booked ahead of time.
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