The United States Attorney’s Office and the DEA’s New England Field Division have announced the launch of a state-wide opioid abuse prevention campaign — #ResistTheRisk — to educate the public and spark conversation about the dangers and consequences of abusing, selling and sharing prescription opioids.
“The goal of this campaign is to remind people about the dangers of abusing, selling and sharing opioids, including prescription pain pills. Misusing prescription drugs is risky and illegal. We must do more to deter people from misusing opioids, and we hope that increasing awareness will help people make better choices – to resist the risk,” said Acting U.S. Attorney William D. Weinreb.
The #ResistTheRisk campaign will utilize a multi-media strategy including print designs on MBTA subway lines and buses, and buses operated by Southeastern Regional Transit Authority and the Greater Attleboro Taunton Regional Transit Authority. Also, the U.S. Attorney’s Office will engage in direct outreach with youth and will use online marketing.
“The DEA believes that a critical component to its role as the nation’s lead drug law enforcement agency is reducing the demand for drugs,” said Drug Enforcement Administration Special Agent in Charge Michael J. Ferguson.
“Opioid abuse is rampant in Massachusetts and throughout New England and many times the abuse of prescription opioids is a gateway to heroin and fentanyl addiction. DEA is proud to collaborate with the U.S. Attorney’s Office on this campaign to encourage conversation and raise awareness about the dangers and consequences associated with the abuse of opioids,” Ferguson added.