WORCESTER – On Monday, the popular cognac Hennessy released its newest ad campaign celebrating the achievements and success of world champion cyclist, Marshall “Major” Taylor, the “Worcester Whirlwind.”

The video, which can be seen below, shows a reenactment of Major Taylor winning his world championship and an interpretation of Taylor racing against himself.

The ad campaign is a giant undertaking by Hennessy to educate its customers on the “first World’s Greatest Athlete” and other videos include the making of the commercial below as well as dedicating the company’s website to Taylor’s crowning achievements — including becoming the first black world champion cyclist in 1899, the American sprint champion in 1900 and one-time holder of seven world records.

Major Taylor Blvd runs through downtown Worcester between Foster and Highland streets, a downtown monument of Major Taylor stands outside the Worcester Public Library, and the Major Taylor Association of Worcester is dedicated to educating people about Major Taylor’s accomplishments and his life in Worcester.

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