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Sports Betting Interest Low in Worcester Compared to Other Mass. Cities

By Tom Marino | February 22, 2023
Last Updated: February 22, 2023

WORCESTER – A new analysis of Google searches in the ten most populous cities in Massachusetts found searches for information on sports betting found interest in Worcester higher than only one other city, Boston.

The analysis of searches found that there were individual 16 searches for every 100 residents in Worcester. Put another way, for every 6.25 residents in Massachusetts, there was one search for sports betting information in the state over the last year.

In Boston, the only city of the ten with the most population in Massachusetts with fewer searches than in Worcester, there were 14 searches for every 100 residents.

The most searches were conducted in Cambridge, which had 31 searches for every 100 people. Quincy had the second most searches in Massachusetts, with 27 per every 100 people took place.

See the results of all 10 Massachusetts cities, below.

Legal sports betting in Massachusetts began on Jan. 31 and is available at the state’s three casinos, Encore Boston Harbor, MGM Springfield, and Plainridge Park Casino.

Online betting apps are expected to be available as early as March 10. Eleven companies have been awarded licenses for online sports betting in Massachusetts: Bally Bet, Barstool, BetMGM, Betr, Betway, Caesars, DraftKings, Fanatics, FanDuel, PointsBet, and WynnBET.


Rank City Searches Per
1 Cambridge 0.31
2 Quincy 0.27
3 Fall River 0.25
4 Lowell 0.23
5 Springfield 0.2
T-6 New Bedford 0.19
T-6 Brockton 0.19
8 Lynn 0.18
9 Worcester 0.16
10 Boston 0.14

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