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Searching for a Destination? Follow the New Sidewalk Decals in Downtown Worcester

By Patrick Sargent | August 19, 2022
Last Updated: August 27, 2022

WORCESTER – From now through October, residents and visitors can find what they’re looking for in downtown Worcester by following tear drop-shaped decals.

The Downtown Worcester Business Improvement District has installed 22 sidewalk decals pointing the way to downtown landmarks, restaurants, shops and more.

Downtown Worcester BID received a $75,000 grant this spring from the Massachusetts Office of Travel and Tourism to cover the costs of the decals.

The decals are part of a pilot project and will be in place for three to six months to test the decals’ durability to see if they will stay up in the winter.

As reported earlier this month, the BID also installed wayfinding maps in the downtown area. Altogether, the wayfinding program includes about 50 sidewalk and storefront window decals to direct visitors to downtown destinations.


Lead image: Sidewalk decal at corner of Portland Street and Federal Street/Patrick Sargent for

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